CHRISTOPHER SCARANGELLA / A LITTLE SOMETHING FOR FISHWIFE
Fish will never be the same. Neither will your feed.
Hi, Fishwife. I’m Christopher Scarangella, and this is my pitch for Social Media Lead:
My creative direction for Fishwife is built around virality, bits, humor, and a little flirtation. The goal is to take the personality Fishwife already has and give people even more reasons to tag, send, share, and talk about it.
Everyone has someone they’re silly with: a partner, a best friend, a crush, a situationship. And Fishwife is a product that’s naturally better shared. So why not make the brand part of that relationship? A cheeky caption, an inside joke, or a “send this to your person” moment turns a tin into something social.
Visually, I also wanted to bring Fishwife off the graphics and into real life. While there’s so much more I’d love to create with the brand’s iconic illustrations and graphics, the work below intentionally focuses on real-world photography and video.
The idea is simple: keep Fishwife beautiful, but make it feel alive. Make it funny. Make it flirty. Make it something you want to send to someone.
SOCIAL MEDIA LEAD APPLICATION
Go on, Get Your Feet Wet.
Making Fishwife feel as fun to share online as it is around the table!
A Love as Deep as the Ocean
Raise your standards. 💅 If they’re not diving into freezing water for your sardines, what ARE we doing? 🌊🥶🐟 #YouDeserveTheWholeOcean
The Scroll Stopper
Proof there are still plenty of fish in the sea 😉 #EatYourSkinCare #HottiesEatFish
Bait and Switch
Finally, a vice that heals you from the inside out! 🐟✨ Get 10% off your next six pack with code FishHappens 🎣💙
Tag Your Catch
Tag the smoke show in your life you’d wine, dine, and share Sichuan salmon with. 🍷🐟🔥 #TagYourCatch #HottiesEatFish
The tin is a love letter.
A proposed social series that brings together the places we love, the people we share them with, and the quality inside every tin. Making Fishwife something you don’t just crave, but feel.
CAPTION IDEA / Out on a limb: lunch tastes better outside. 🌿☀️ A little sunshine, a favorite tin, and absolutely no reservation required. 🐟🧺✨ #TinnedFishPicnic #OceanToTable
CAPTION IDEA/ POV: The group chat finally made it out of the group chat. Tag your GC and repost to win a chance to have a catered picnic on us 🧜♀️😘”
CAPTION IDEA / Low mercury. High standards. 💅🐟✨
Sardines are naturally lower in mercury and packed with omega-3s and protein. Turns out the biggest green flag in the sea comes preserved in lemon! 💚🌊🍋
CAPTION IDEA / Forget the message in a bottle… I’ll take my love letters in a Fishwife tin! 💌🐟✨
Which one are you trying first? Tell us below, and you might find an ocean’s bounty from us headed your way! 🌊🎁💙
CAPTION IDEA / Missing summer? Landlocked? Mama Fishwife will bring the ocean to you, wherever you may be. 🌊💙
Where are you cracking your next tin? 🐟
CAMPAIGN IDEA / Choose one lucky commenter and film Mama Fishwife (a drag queen, costumed character, or fisherwoman) surprising them with a delivery of tinned fish bounty for another piece of content 🎁
My process.
Here’s a peek at the less-polished side of making something worth sharing.
Thanks for taking a little dip.
Christopher Scarangella / Social Media Lead applicant
christopherscarangella8@gmail.com | (860) 500-6892
Independent application concept. Not an official Fishwife website or commissioned campaign.